This June, Subway joined the ranks of other restaurants by converting their menu items to all-natural.
“Subway Restaurants will remove artificial flavors, colors and preservatives from its menu in North America, becoming the latest restaurant chain to embrace all-natural ingredients,” says Bloomberg Business.
According to reports recently released by Subway, the alteration will be implemented over a period of 18 months, and will include: cookies, salads, sandwiches and soups.
“Subway is facing fiercer competition from fast-casual chains such as Panera Bread Co. and Chipotle Mexican Grill Inc., which tout the purity of their menus,” reports Bloomberg.
This change also proceeds steps to remove the caramel coloring from and high-fructose corn syrup, which Subway reportedly initiated last year.
“We are committed to choice and quality, but we also take wellness and environmental responsibility very seriously,” Elizabeth Stewart, director of corporate social responsibility for Subway is noted to have said in a recent statement. “The new menu items we are introducing are perfect examples of how we plan to continuously improve to serve our customers.”